How ‘Let’s Go Brandon’ became an indirect criticism of Joe Biden


President Joe Biden watches as he delivers remarks on the US debt ceiling from the State Dining Room of the White House in Washington, DC on October 4, 2021. (Jonathan Ernst / Reuters)

Admit I laughed when I heard the first reports of college football fans chanting “F *** Joe Biden” during games. Concise! And exactly the kind of bouncy, essentially harmless joke I associate with college football games. (We did a lot of obscene chanting at the Yale Bowl, mainly because we lost a lot and were all stunned by the blackberry schnapps. The game itself became a secondary concern.)

When “F *** Joe Biden” started to spread, however, I felt a little sick to my stomach. University culture is one thing, but let’s not make the culture at large more vulgar than it already is. I prefer that children do not hear, let alone sing, obscenities. (I live in New York City, so it’s a lost cause here, but I’d like to think that there are still places where people at least try not to swear in front of children.)

Fortunately, for those of us who care about the degradation of culture, a brilliant compromise has arrived: the sanitized version of “F *** Joe Biden” is “Let’s go Brandon.” After an NBC reporter started hearing the vocals when interviewing NASCAR driver Brandon Brown in Talladega, she instantly turned it over to her audience saying, “Let’s go Brandon.” This hilarious, improvised example of a supposedly neutral broadcaster turning to state propaganda to save the besieged reputation of the party leader himself has gone viral. Now singing or saying “Come on Brandon” is a double joke that is effective on both Joe Biden’s incompetence and the media’s desperate urge to carry water for him. (A third point: the left-wing media, i.e. almost all media, has been slow to catch the joke because the media routinely ignores negative content about Joe Biden, even though his rating is approval is now in Trump territory at 43.0%. Trump’s average was 42.8.)

The only problem with “Let’s Go Brandon” as a meme is that it has become so popular so quickly that it will soon become a tired cliché. Maybe even in the next 96 hours.

About Therese Williams

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