The war of words between Democrats and Republicans went to a strange place in October thanks to a single sentence: “Let’s go Brandon. What appears to be an innocent chant is actually an insult in disguise to President Joe Biden.
The phrase “Come on Brandon” caught on in American political discourse after a reporter misquoted a crowd chanting obscenity about Biden while speaking with a Nascar runner. Since then, it has been used in Republican election rallies, on the Congressional floor, and even at a QAnon event, where conspiracy supporters awaited the return of the late John F. Kennedy Jr.
The singing also went viral on social media, becoming one of the first big memes opposing Biden’s presidency. As critics of the current president shop for clothes and even gun parts with this phrase, one wonders if this lightness could end up going too far.
Here’s everything you need to know about this phrase.
How did let’s go Brandon get started?
On October 2, Brandon Brown won his first Nascar Xfinity Series race at the Talladega Superspeedway. NBC Sports reporter Kelli Stavast interviewed Brown after his race track victory with a crowd behind him chanting “Fuck Joe Biden,” which has been chanted frequently at US sporting events in recent months.
During the interview, Stavast makes a remark about the crowd saying, “You can hear the crowd chanting. Come on Brandon.”
It is not known if she heard the phrase by mistake or decided not to repeat the term due to profanity in the song.
Conservatives and others opposed to Biden’s presidency took hold of the phrase. It has since been used as a chant at political events and placed on merchandise ranging from shirts to gun parts.
White House press secretary Jen Psaki was asked on Friday what Biden thought of that sentence.
“I don’t think he spends a lot of time focusing on it or thinking about it,” she said.
What are social media companies doing about the hashtag?
Not a lot. Facebook, Twitter, Instagram, YouTube, and TIkTok have not removed posts with the Let’s go Brandon hashtag.
“Let’s Go Brandon” has been aired on Twitter several times since the first interview, with Republican politicians such as Senator Ted Cruz, a Republican from Texas, and Representative Lauren Boebert, a Republican from Colorado, using the hashtag, the latter even putting the phrase on a dress. Cruz and Boebert were among 147 Republicans who voted to overturn the 2020 presidential election results.
To counter the phrase, Biden fans started using the hashtag #ThanksBrandon, which was all the rage on Twitter on November 5.
One company that has reportedly taken action to ban the hashtag is fitness company Peloton. A report from the right-wing PJ Media website shows that the hashtag is not available to be added to user profiles. Peloton customers can use tags in their profiles to associate with other members with similar interests.
What are the controversies surrounding the hashtag?
Biden’s obvious insult aside, the hashtag Let’s go Brandon has come with its fair share of controversies.
A Southwest Airlines pilot is being investigated for the use of the phrase in an October flight announcement.
Billboard released their top-selling song list of the week on November 8, and two of the top five songs featured the phrase: Bryson Gray with Tyson James and Chandler Crump “Let’s go Brandon” and “Let’s go Brandon” by Loza Alexander. . Gray said on October 21 that his song was removed from YouTube due to incorrect medical information.